As the brand founders are industrial designers, they know how to develop new designs that might challenge you at first. For the Modello Quattro, the brand designed a new fixed bezel that gives the watch the looks of a sturdy military watch.Īfter throwing off the ghost of the Modello Uno that I own, I quickly found myself smitten by the looks of the Modello Quattro U4-A. But in the second week of December, I received the all-new Modello Quattro for review - a new Unimatic model that uses the case from the Modello Uno, the brand’s minimalist dive watch. The Milan-based brand constantly releases new design iterations of its Modello Uno, Modello Due, and Modello Tre. And considering what the Laureato Infinity Edition offers, I would be surprised if there are any left.Īnother nice surprise arrived late last year from the guys at Unimatic. The Infinity Edition is created as a limited edition of 188 pieces that are sold exclusively at Wempe. It is brilliantly sized and stylish in its execution.Īdd the in-house Calibre GP01800, the integrated bracelet, and the €14,000 list price, and it becomes a beautiful offering. One detail I particularly like is the date indication. The deep black dial is a stunner and contrasts perfectly with the rose gold elements. A material that is difficult to work with and therefore only used in limited quantities. Girard-Perregaux has used black onyx for the dial of the perfectly sized 42mm Laureato. And it’s also the reason this is a limited edition in the first place. I would be surprised if there are any left. After seeing the Infinity Edition, however, the pieces of the puzzle seemed to fall into place.
The case design uses all the elements made famous by Gérald Genta but ends up with a lot less exciting results. I usually do not pay a lot of attention to the Laureato. I was caught off guard when Girard Perregaux released the Laureato Infinity Edition during the Geneva Watch Days in late August last year. Girard-Perregaux Laureato 42mm Infinity Edition Sometimes a simple change of color will do.ġ. Do I need it to tell a great story, look different, use different materials and be within my personal budget? While that would be an impressive and credible checklist, it would also be a lie. If a limited edition watch is well created, my boyish enthusiasm is still activated. Sometimes a simple change of color will do.Īnd I, for one, am not immune when it comes to that trigger. While that might soften the tone a bit, it essentially creates the same trigger for consumers. On top of that, we have seen an increase in limited production runs or “limited” production times. In compiling this list, I quickly found out the market is still flooded with a ton of limited-edition releases. There is simply no reason to buy into it anymore.Īs stated, some of the watch companies have seen the damaging effects of overusing the words “limited edition.” And as a result, we have seen a decline in the number of limited editions…or have we? While a brand like Omega has deliberately chosen to drastically decrease the number of limited editions, other brands have not taken their foot off the gas - not at all.
But in the end, the effect is the same when every release ends up being a limited edition. And every one of those examples comes with its own nuances of why companies within that industry release limited editions. I know all about the power of limited editions regarding sneakers, vinyl records, furniture, clothing, craft beer, and watches. And believe me, I have been part of that intoxicated crowd. There is hardly a consumer phenomenon as powerful and intoxicating as the limited edition.
While there is something to be said about brands actually overusing the term “limited edition,” the behavior it sparks in consumers remains mindblowing. These are my favorites of last year’s string of limited releases. We saw some pretty amazing limited-edition releases in 2020. But it does not necessarily mean there are no worthwhile limited editions anymore. But I have started hating the frequency with which brands like to use the words “limited edition.” And thankfully, some brands have taken a step back and realized they might have pushed the limits of the credibility of these two words. Personally, I like the idea of a limited edition release.
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